Macro assignment Example | Topics and Well Written Essays - 750 words

Macro - Assignment Example Obviously with the major machinery meant for production of the new brand of soft drink Straw-berry getting totally damaged beyond repair, means that the production unit of this factory meant to be operational in the UAE has been crippled beyond repair. In other words, no manufacturing of the anticipated new straw-berry brand cannot be manufactured. Thus, our soft drink manufacturing company, Liquids Limited will have no brand of soft-drink to introduce to the UAE market in four months time as previously projected (Neyapti 31). Besides, the manufacturing plant has been imported using a lot of money that must have taken away a sizeable chunk off the company’s profits. With this in mind; the potion of liquids Limited given the circumstance is one of increased liability and weakness instead of strength. This state of weakness will increase the general capital out-lay, if another machine is to be bought to replace the one damaged on transit. The question which arises is where will that money come from? Who will carry the cost? How will it affect the cost of production? The company’s competitors, Drinks limited already seem to have an upper hand in being the first to introduce their brand of soft drink into UAE market. This is unprecedented, and could easily turn the tables of Liquids Limited in favor of Drinks Limited as it gives them the opportunity to capture a strong market segment, and work towards building brand loyalty. After having a brain-storming session with the head of production, and as the head of marketing, we effectively decided to discontinue with the proposed launch of the straw berry soft drink in UAE. This is because the imported manufacturing plant has been damaged beyond repair. This means that the liabilities of Liquids Company have increased. Launching a new product in a new market is an